our process

crafting a compelling and engaging online Presence

Client: Erin Bosak Events

Industry: Wedding Planning

Project Type: Website Design

Goal: Attract high-end couples and convert inquiries through elevated, romantic design and strong SEO strategy

Project Overview: We partnered with Erin Bosak Events, a boutique wedding planning company specializing in timeless, detail-driven celebrations, to create a website that feels just as intentional and beautiful as the weddings they plan. The client wanted a space that felt elevated but approachable, with a clear flow from inspiration to inquiry.

The final result? A custom-designed website that beautifully showcases their expertise, highlights their unique planning process, and makes it incredibly easy for engaged couples to fall in love with their services and get in touch.

Scope of Work

Strategy & Discovery
Custom Web Design
Website Development
SEO & On-Page Optimization
Launch & Support

Why It Works

The website now acts as a high-converting, trust-building platform. Within weeks of launching, the planner reported an increase in qualified leads and more compliments from prospective clients about the clarity and beauty of their online presence.

It’s proof that thoughtful design + strategic SEO + authentic storytelling = results.

Client Feedback

“The team at Focus Web Design completely understood my vision. The site feels like me—elegant, elevated, and timeless.
— Erin Bosak, Owner

If you're a wedding planner (or a creative entrepreneur) ready for a site that truly represents your brand—and actually books clients—we’d love to work with you.

get in touch

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Step 1: Discovery

We're going to deep dive into who you are, what you do, and how you do it. We want to know what brings your clients to you and what keeps them coming back. We'll discuss your business goals and how our team can help you achieve them. Following this, we'll prepare a custom quote, and once approved, we'll begin!

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Step 2: Strategy

Beginning with brainstorming ideas through rough sketches and outlines are crucial for ironing out the details before tackling the creative side of a project. Strategic thinking allows us to make informed decisions based on our discovery, and the designs and layouts of this phase are used as a blueprint for the creative design.

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Step 3: Designing

The visual design of the website will closely match how the final product will look. The creative design communicates to the client the layout, features, and functionality of each design element. The final product is a pixel-perfect design that is ready for development.

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Step 4: Development

A functional website is built using individual elements from the final design. Depending on your website and your specific needs we may build your site using HTML / CSS code, or we may use a CMS like WordPress or Shopify to bring your website to life. The end result is a fully functional website.

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Step 5: Launch

We fully test all forms and links, test your site on all the latest browsers, and responsiveness for different screen and device sizes. Your website is launched at the domain name of your choice on the hosting platform of your choice, and we hand off any website access with navigation details - giving you control of your website.

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Step 6: Support

We provide you with the tools needed to make content updates and simple edits after launch, and happily offer a variety of hosting and care options for clients who want additional support handling upgrades, edits, and the ongoing maintenance of their website.

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